| right on target | 12 Eco-Friendly Beauty Brands You Can Find at Target

When I first started this blog, one of my main goals was to show people that buying more ethical products didn’t have to equate to you dropping boo koo bucks/pulling your hair out searching for said ethical products.

That is why today I’m writing about all of the great non-toxic, clean, eco-friendly (insert other buzz words here) beauty brands that you can find at Target.

And while a trip to Tarjay may actually result in you spending is it so hard to get out of that place without spending $200 anyway?), these beauty brands definitely won’t break the bank.


Acure is a family owned and operated company founded on sustainable principles and accessible price points. One of the company’s goals is to steer people away from toxic chemicals, and to prove that you don’t have to sacrifice your health for beautiful skin and hair. Each of their products are free from gluten, parabens, sulfates, phthalates, harmful preservatives, artificial colors and they never test on animals. The company uses plant and food based natural and organic ingredients, and pure essential oils that are also clinically proven to provide optimal performance and efficacy. They also apply their green practices into every other decisions regarding the company, like their packaging, which is made from recycled materials and is biodegradable.


Acure Organics Night Cream Argan Stem Cell + 2% CGF, 1.75 oz.


Fig + Yarrow

Fig + Yarrow is an artisan line of small-batch, handcrafted organic health and beauty products born of a love affair with botanicals and various earth elements. All the materials the company uses — from the minerals and oils, to the roots, leaves and flowers, to the glass containers used for packaging — are selected for their beauty, health and purity. All of their products are made sans sodium lauryl sulfates, synthetic ingredients, fragrance, petroleum, parabens, cruelty, gluten and GMOs. For Fig + Yarrow sourcing pure ingredients goes beyond their values, it also ensure their they have the highest amount of skin-improving components, which equates to maximum efficacy.

Fig + Yarrow Facial Serum Rosehip + Argan, 1oz.


S.W. Basics of BKS.W. Basics of BK

S.W. Basics of BK was founded on a philosophy of minimalism. Their belief is that fewer ingredients mean gentler skincare; and the simpler your routine, the better. That is why their products are made with only the absolutely essential ingredients and nothing extra. Without the extras they can ensure their product is at its most potent, which means its most effective. They use only truly natural ingredients that are certified organic, fair trade or sourced from family farms. And besides being truly natural and effective, their goal is to make sure that their products are easy to use and for everyone to use.

S.W. Basics Hibiscus Mask



W3ll People

The folks over at W3LL People go by a “no nasties” philosophy. That means, their products contain no petrochemicals, no artificial preservatives, no GMOs, no parabens, no dyes, no fragrance, no sulphates, no phthalates, no glycols, no nano particles. The cosmetic brand was started by an elite makeup artist, cosmetic dermatologist and a treehugging entrepreneur. Through their combined experiences and passions, the dream team behind W3LL People was able to create a line of cosmetics that not only contains the finest quality, all-natural ingredients, but also a line that provide superior performance, innovative botanical complexes (like ones that allow your skin to move and breath without your makeup creasing or fading), and super hydrating formulas.

W3LL PEOPLE Expressionist Pro Mascara


Dr. Bronner’s

I’ve mentioned Dr. Bronner’s before in a very different type of post, but perhaps that is even more of a testament to the company’s “all-in-one” approach. The company uses only the purest organic and fair trade ingredients, with most products vegan and certified to the same organic standards as food. They make products that can be used on body, hair, face, mouth and teeth, as well as food, dishes, laundry and pets — ensuring every product helps them fulfill their Six Cosmic Principles (things like “Treat the Earth Like Home,” and “Do Right By Customers”), and is the very best for human, home and Earth.



Dr. Bronner’s Organic Lip Balm Naked – .15 oz


Shea Moisture

Shea Moisture is a natural, organic, sustainably produced company that believes in safe and uncompromising beauty. Their products do not contain parabens, phthalates, paraffin, mineral oil, DEA, petrolatum, formaldehyde or propylene. They strive to be sulfate free, paraben free and more whenever possible. And they never test on animals. They also give 10% of their sales to women-led business to support communities that supply the ingredients for their products.


SheaMoisture Community Commerce Manuka Honey & Mafura Oil Intensive Hydration Hair Masque, 12oz.


Avalon Organics

The team at  Avalon Organics believe in using certified organic ingredients because they are better for the body and better for the Earth. Their formulators relentlessly seek out plant-based organic ingredients from trusted sources. All of their incredients are certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients or the USDA National Organic Program standard. Their products are vegan and cruelty-free. And to further minimize the footprint of its products on the environment, Avalon Organics uses packaging made from high post-consumer material content and sustainably sourced paperboard that is recyclable after use.


Avalon Vitamin C Hydrating Cleansing Milk, 8.5 oz.


EO Products

Certified B Corp, EO Products puts people and the planet before profits. With the belief that what we put on our bodies is just as important as what we put in our bodies, the company makes plant-based personal care essentials that are synthetic fragrance free, cruelty free, gluten free, GMO free, and often non-GMO or USDA organic certified. And the company is constantly striving to find more innovative and sustainable solutions — from their 100% post consumer recycled packaging, to 100% of their electricity being offset by Green e-Energy Certified renewable energy, to their closed loop watering system that saves tens of thousands of gallons of water every year.

EO Sulfate-Free Shampoo for Chemically Treated Hair – Coconut & Hibiscus, 8.4 oz.



Cocokind is an organic skincare line centered around superfoods. With under five ingredients in any product, Cocokind’s products contain only the most pure ingredients with no added preservatives or chemicals. The company’s food-grade ingredients not only provide deep, long-lasting moisture for your skin, but also actual nutrition which provides other benefits, too. And because they want to do good for the world, they source all of their ingredients ethically, to make sure that not only are their customers receiving benefits, but so are the farmers that they buy their ingredients from.

Cocokind Organic Sea Moss Exfoliator, 2 oz.


Nourish Organics

Nourish Organics became “organic beauty pioneers” when they founded their company a decade ago. Alarmed by reports that covered hazardous chemicals in beauty products and lack of regulations in the personal care industry, they set out to create the very first line of chemical-free and environmentally friendly skincare products.  They were the first beauty company to ever work with the United States Department of Agriculture to create a collection of products that could be certified organic under the same standards the government uses to certify food. Today their products are completely natural and organic, cruelty-free, gluten-free and mostly vegan. They also really work, as their ingredients are clean and pure. And the company gives back — they work closely with organizations and charities like The Women’s Center, Association for the Blind, City Rescue Mission, Meals on Wheels, and the Salvation Army.

Nourish Organic Lightweight Moisturizing Face Lotion, 1.7 oz.


Russell Organics

Russell Organics was started by luxury beauty expert Richard Russell after he saw a growing demand for organic and natural beauty products, but couldn’t find a brand that fit that bill and was also high quality. Today the company scours the globe for the purest and most effective natural ingredients. The Russell Organics range is entirely focused on the product and how it performs on your skin and in your body. The company is Certified Cruelty Free and Certified Vegan, and they are also a Carbon Free organization. The company also eliminated the use of boxes for their products and use only plastic and glass containers that are easily recyclable.

Russell Organics Enzyme Masque, 4 oz.


Honest Beauty

From the folks at The Honest Company, Honest Beauty seeks to follow the same green standards. With the philosophy, “Clean beauty that works,” the company aims to use all of the ingredients that you need, with nothing you don’t. Their products are dermatologically tested; they are made without parabens, paraffins, formaldehyde carriers, PEGs, steareth-n, propylene, glycol, butylene glycol, petrolatum, mineral oils, synthetic fragrances or animal by-products; and they are never test on animals.


Honest Beauty Spotlight + Strobe Kit


What do you think? Any favorite eco-friendly beauty brands I missed?

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